An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

'Back in my day' gets a brilliantly slapstick twist (or three)


Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland.

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.