Animals are homeless in new Born Free ads

A new Born Free campaign from WCRS in London drums up support for animals who've lost their habitats by portraying them as homeless people. It could be construed as insensitive to the latter, but its heart is in the right place, and the visuals pack some punch—depicting beasts in gritty urban settings, far from their familiar forest and savannah milieus. The elephant in the alleyway looks particularly lost and forlorn. Sadly, such scenes in the real world, beyond their immediate shock value, would generate greater sympathy than the sight of the homeless men and women we pass every day. Those folks fade into the background—literally so in this homelessness campaign from Publicis Conseil in Paris. As for the backstory of Born Free's gorilla, I guess that's what happens when Cadbury no longer requires your services. UPDATE: The Born Free campaign bears a striking resemblance to this Canadian wildlife effort by Toronto's Holmes & Lee for

—Posted by David Gianatasio

Publish date: May 4, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT