Anonymous Donor Buys Thank-You Billboard for Batkid

Was that you, Bruce Wayne?

Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old leukemia patient Miles Scott, for keeping the city safe. Whoever paid for this thing employed some Bruce Wayne-level secrecy, because it surprised the Make-A-Wish Foundation—who helped turn San Francisco into Gotham City for young Miles—as much as everyone else. Batkid has turned into quite the donations magnet for Make-A-Wish, which is great and all, but gestures like this sign also offer a lot of value by keeping this story fresh in people's minds. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: December 13, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT