Apple Made a Lovely Short Film About the Bonds of Family and Home in Rapidly Changing China

The Chinese New Year spot was shot entirely on an iPhone XS

A young man returns to the city after visiting his mother, who sent along a heavy, inconvenient bucket containing a connection to home. Apple
Headshot of David Griner

Connections to home can often feel like an anchor, one that grounds you to your roots but also occasionally feels like a weight that’s a lot to carry when you’d rather wander free.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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