Apple’s Latest Ad Is Larger Than Life—Just Like the New iPhone

Complete with colossal cats, cookies, kids and more

Hello, kitty. Apple

Life is colorful and—based on photo sharing online—big. Big moments, big vacations, big colors. Life is just big. That’s the premise of a new ad for Apple that’s launching today, touting the brand’s new iPhone XS, which has the largest display in the product’s history.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.