April Fools’ Day 2013: Best of the Brand Hoaxes

Our working list of this year's best pranks

 Ah, April Fools' Day. The Super Bowl of satire. The one day when brands are free to indulge in off-brand, often hilarious communications without catastrophic repercussions. Click below to see our working list of this year's pranks. Updated as the day goes on.


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@rebeccacullers Rebecca Cullers is a contributor to Adweek.