Ashley Madison is jilted even by ‘Kennedys’

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Could there be a more appropriate place for an Ashley Madison pro-adultery commercial than in a miniseries about philandering former president John F. Kennedy? The dating site that promotes—nay, revels in—stepping out on your significant other tried to buy time during the upcoming miniseries The Kennedys, which will air on little-known cable outlet Reelzchannel. (The History Channel, which was originally scheduled to run the controversial show, dropped it due to its reportedly playing loose with the facts.) But the Ashley spot is a no-go, with a Reelz honcho huffing and puffing to the New York Post about the tawdriness of it all. The marketer is used to this reaction by now, having had many of its commercials turned down, most notably for the Super Bowl. (Little surprise there, and no doubt that’s why Ashley Madison even makes those high-profile attempts.) But for The Kennedys, which has had networks and advertisers running scared, Ashley Madison’s low-tech spots about two-timing might’ve given viewers a bit of entertainment they apparently won’t find in the miniseries. Critics have sliced it to ribbons, with The Hollywood Reporter’s Tom Goodman calling it a “hamfisted mess.” Good luck on those ratings!

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.