It's time for the New York City Marathon again, which means another cool stunt from Asics.
The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill from hell and 3-D printed statues of 500 runners—is going big this year. Really big. With a 90-foot-tall selfie stick that is fully operational right now in Gansevoort Plaza in Manhattan's Meat Packing District. (This is in keeping with Asics' marathon theme: "It's a big race, go run it.")
The eight-story-tall selfie stick was opened to the public on Thursday and will remain up through Saturday. Visitors can affix their phones to a custom selfie-orb and push a launch button, which triggers the phone's built-in video function and sends the phone along a 90-foot, high-speed track into the sky.
At its highest point, the phone will pause to capture a special Asics message laid out on the ground, then come back down the custom track. When the recording ends, participants have an original selfie video to share using the hashtag #GoRunIt.