Asked to Pick Between Opera or Broccoli, These Kids Packed the Opera House

Fun Swedish stunt creates a new rivalry

A young Swedish girl looks confused at the choice between opera and broccoli
Children in Stockholm were offered free tickets to Folkoperan or free broccoli. McCann Stockholm

Healthy food is finally getting some healthy competition.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."