Austin musicians play for local pet adoption

Door Number 3 has put together an amusing little campaign for the Austin Humane Society. There are some videos (one below, another after the jump, two more on the website) built around always-comical pet-on-pet banter. But more interestingly, the agency reached out to musicians from the renowned local scene and asked for donated songs, which are then embedded next to the pets' profiles—and supposedly give a soundtrack of each pet's personality. This is intended to solve a longstanding problem at the shelter of how to get potential adopters to feel an emotional connection to the animals before they visit in person.

—Posted by Tim Nudd

Publish date: April 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT