Whatever qualms you have about Axe, you have to admire the product's consistency. Even an Argentine sofabed centaur can manage a smug, patriarchal attitude after using the stuff, as shown in this ad from Ponce Buenos Aires. I don't want to know how long those girls were folded up in his cushions, or what he thinks he's physically capable of doing with them. Or what Axe does to leather. It's weird enough that he lets his friends sit on him for hours without knowing he's part fold-out bed, too.
—Posted by David Kiefaber