BBC Enlists Idris Elba to Narrate a Soothing Poem to Uplift the UK

Film highlights its role as a public service in a time of crisis

Footage from news and user-generated content anchors the visuals of the BBC's supportive message. BBC Creative

The BBC has enlisted Idris Elba–the famed British actor who revealed in March that he had tested positive for the coronavirus, to narrate a poem over a 90-second spot that highlights its role as a public service broadcaster.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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