Everyone in the ad industry loves stories where agencies do things for themselves rather than clients. The success of these projects can be debated. See Honeyshed. Now, BBH New York is celebrating the fruits of its labor with the release of Mrs. O: The Face of Fashion Democracy, a companion book to the Mrs. O blog that BBH account planner Mary Tomer started last fall to celebrate the style of Michelle Obama. The blog has remained popular. According to Quantcast, it gets about 27,000 visitors a month. Brain Pickings has an interview with Tomer.
—Posted by Brian Morrissey