This Beautifully Simple Illustration Is the Perfect Ad for National Geographic Kids

Turkish print wins gold at Epica

Headshot of David Griner

Most award-winning print ads rely on extreme Photoshopping, big-budget photography and meticulous art direction, but here's a wonderful exception to the rule.

Istanbul agency Rafineri created the ad above for media conglomerate Dogus Publishing Group, which operates National Geographic Turkey. This week, the Epica Awards jury of international journalists (including myself) awarded the ad a gold in the media promotion category.

In an admittedly slim year for high-quality print submissions, the jurors were charmed by the ad's simplicity and immediate effectiveness. In an industry where ads are lucky to earn a grudging smirk, this one genuinely makes you smile.


Agency: Rafineri Advertising Agency, Istanbul

Creative Directors: Emre Kaplan, Ayşe Bali

Copywriters: Can Erdoğan, Sezer Üstüngel, Özge Yalçın

Art Director: Saydan Çelik

Title: "Nat Geo Kids / Dinosaur"

Product: National Geographic Kids

Advertiser: Dogus Publishing Group

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: November 19, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT