Dancers in white bodysuits perform an aerial ballet "to illustrate the powerful penetrative abilities of Vaseline's Sheer Infusion body lotion" in this new spot from BBH. Note the keywords: Vaseline, moisture, bodysuits, penetrative, lotion. I naturally got kind of, you know, intrigued. And by intrigued, I mean I expected to see something that was at least mildly titillating in a tongue-in-cheek/SFW way. What the ad delivers, alas, are 60 long seconds of eye-stinging whiteness with acrobats in get-ups that vaguely remind me of the sperm costumes in Woody Allen's Everything You Wanted to Know About Sex but Were Afraid to Ask. That old movie segment is a bit of comic genius that you can watch over and over. You'll be hard-pressed to sit through this ad once.
—Posted by David Gianatasio