Better Living Is a Vicious Shame Cycle, So Just Eat a Whopper, Burger King Says

The chain's new French ad has had enough of people telling you how to live your best life

a woman eating a burger
Burger King France argues that you shouldn't always listen to others when it comes to what you need. Buzzman

You really should watch this ad from Burger King France. Or don’t. It’s entirely up to you, because, as the fast food giant says in 45 thoroughly relatable seconds, there’s far too much unsolicited advice coming at you on any given day.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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