Bic Gets You All Shaved Up for Human Curling

Bic razors and Paris agency Buzzman have found a new rationale for full-body shaving that's even more disconcerting than the usual ones—as preparation for human curling. As a rule, I try never to think about curling, but I still like how strange this ad's concept was—until the end, when the announcers jokingly drill it into us that it was a Bic ad all along. Thanks for the clarification that this isn't, in fact, a real sport. The next thing you'll be telling me is that David Beckham didn't really perform those amazing tricks on the beach for Diet Pepsi. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.