Britain's Advertising Standards Authority, which has killed advertisements based on single complaints in the past, gave a pass to Channel 4's "Bigger Fatter Gypsier" campaign for the TV program Big Fat Gypsy Weddings, despite receiving 316 complaints about how racist it is. The ad passed inspection on a technicality, with the ASA saying it "reflected the tone and content" of the show, while conceding that it "might not be to everyone's taste." How noble of them. I'm sure the Traveller and Romany communities will take solace in the fact that the racist ad they hate isn't misrepresenting the racist show they also hate. It's worth noting that Honda, one of the show's sponsors, has already apologized for the ad.
Publish date: February 24, 2012 https://dev.adweek.com/creativity/big-fat-gypsy-weddings-slammed-bigger-fatter-gypsier-ads-138495/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT