Bikes rescue lonely, isolated Ogilvy staffers

Ogilvy & Mather recently moved its New York offices from Worldwide Plaza on Eighth Avenue to the site of a former chocolate factory on the far west side of Manhattan, way over on Eleventh Avenue. For non-New Yorkers, let's just say Ogilvy is now in the hinterlands, closer to the Intrepid aircraft carrier than a subway stop. Grumbling, of course, ensued. So, what can Ogilvy do to keep employees peppy? Get them bikes. As part of a companywide effort to encourage bicycle use, the agency has purchased 50 commuter bikes for employees to borrow so they can pedal to that client meeting or find somewhere decent to eat. I guess the days of having the fleet of town cars at the ready are over. Welcome to the new reality. The shop hopes to build enthusiasm for the biking program a week from Tuesday with a citywide scavenger hunt, which naturally has a Twitter twist—teams must post photos to Twitter of each stop along the route.

—Posted by Brian Morrissey

Publish date: October 19, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT