Billboard in Camden, N.J., Asks Residents for a Little Positivity

Say something nice, or nothing at all

Another day, another strange billboard. This time it's in Camden, N.J., and it's part of one woman's effort to get residents to stop complaining about the city. Jennifer Barton's "Say Something Nice About Camden" initiative includes the billboard on Admiral Wilson Boulevard, a website, a Facebook page and a Twitter account, which so far is mostly retweeting press coverage but might say nice things about Camden itself every so often. Similar initiatives have been tried in Philadelphia a couple of times—"Philly's better when you sleep over" and "Philadelphia isn't as bad as Philadelphians say it is" both caught on with the public. And as goofy and Pollyanna-ish as it seems, it just might work for Camden now. I mean, at one time, Philly was just as much of a depressing, crime-ravaged cesspit as Camden is. Wait. That came out wrong. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.