Billboard for Hot Wheels is pleasantly loopy

Headshot of Tim Nudd

Here’s a fun Hot Wheels ad from Ogilvy Bogota, presenting a life-size loopty-loop on a highway overpass. Lots of ads bring cars down to miniature size—for LG and Nissan, in recent memory—so it’s nice to see an effort that goes playfully in the other direction. Via Adverblog.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 5, 2011 https://dev.adweek.com/creativity/billboard-hot-wheels-pleasantly-loopy-126858/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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