Boost Mobile Offering Plans Without the Puppets

Headshot of Tim Nudd

Here's an amusing little spot from 180 for Boost Mobile. It's populated by ceaselessly upbeat puppets who hound our hero from the moment he wakes up. Like most of this carrier's commercials, this one has a humorously dark edge. The guy here has no time for childish pursuits—and no wonder, as the puppets themselves come off as insane and menacing. Still, our favorite Boost commercial remains the one with the pigs feasting on swine—aka "enjoying the flavors of a fallen friend." The porkers' hand gestures alone made that spot golden. 


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 26, 2011 https://dev.adweek.com/creativity/boost-mobile-offering-plans-without-puppets-131012/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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