Brands, Web Celebrities and Anonymous Join Global Mockery of PR Pro’s AIDS Tweet

IAC's Justine Sacco deletes Twitter account

Headshot of David Griner

UPDATE: Despite an overwhelmingly positive response from Twitter users, Gogo has apologized for its tweet making fun of Justine Sacco:

Original item below:

By the time her tweet mocking AIDS in Africa had been deleted tonight (followed shortly by her entire Twitter account), corporate PR director Justine Sacco had already become more than a target of public loathing. She had become a hashtag. 

#HasJustineLandedYet was popping up across Twitter as word spread faster than an intercontinental jet about the IAC spokeswoman's tweet, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"

And in a marketing coup de grace so pointed it's almost painful, Gogo in-flight Internet used Sacco's lengthy silence as an example of why you really need to use Gogo in-flight Internet: "Next time you plan to tweet something stupid before you take off, make sure you are getting on a @Gogo flight! CC: @JustineSacco."

Here's the original tweet:

And here's a sample of a few other tweets of note arising from Sacco's situation:

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."