Brazilian Newspaper Articles Become Spotify Tracks for Ford SUV Debut

A new editorial division is producing the audio editions

Estadão brazil print newspaper audio editions ford spotify suv
Ford is helping to bring audio news to Spotify in Brazil. Ford

Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the outlet’s news stories starting as soon as the paper hits the stands each day.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.