Brilliant SNL Skit Pitches a Drug That Cures Republicans Who Think They Can Be President

A different use for Abilify

The 2016 Republican presidential field and pharmaceutical marketing are both topics ripe for parody—and Saturday Night Live has obliged, skewering both at the same time in this faux ad for the world's most narrowly targeted anti-dementia drug.

In the bit, which aired this weekend on SNL's season premiere, Kenan Thompson pitches Abilify (which is a real antipsychotic drug) as a pill just for politicians who are deluded in thinking they might someday actually be president.

Taran Killam plays Rick Santorum. Bobby Moynihan plays Mike Huckabee. And none other than Miley Cyrus, who hosted the show, plays Jim Gilmore's wife.

It's a pitch-perfect sendup of the formulaic (often dissonant) commercial genre, and of the current GOP clown car. There's even a nod to Trump, who in years past would've been a strong candidate for the treatment (apparently the disease works itself out if you wait long enough for the public to lose its mind, too).

All that's missing is a list of side effects.

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.
Publish date: October 5, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT