Bud Light Reincarnates Classic ‘Real Men’ Campaign as ‘Internet Heroes of Genius’

All hail the 'Person Who Accidentally Went Viral'

There’s the “Snapchat Lens Creator” and the “Person Still Using Their Middle School Email.” Bud Light

One of the most iconic advertising campaigns in history is back—with a big twist.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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