Bud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become Real

51,000 retweets will put the gag into production

As nearly 2 million Facebook users plan a raid on Area 51, Bud Light announces it comes in peace. - Credit by Bud Light
Headshot of David Griner

At this point, it sounds like the odds of seeing a Bud Light Area 51 can might be better than the chances millions of Facebook users will actually invade the top-secret military installation.

Thanks to the viral popularity of a tongue-in-cheek event scheduled for Sept. 20 called “Storm Area 51, They Can’t Stop All of Us,” the secrecy-shrouded U.S. Air Force base in Nevada has been the talk of the internet for weeks.

Bud Light got in on the buzz Wednesday by tweeting a potential can design that fully embraces our future alien overlords.

The look was created by Draftline, Anheuser-Busch’s in-house agency.

Later in the day, pressed for whether its design was “real news,” the brand pledged to bring it to life if the original tweet gets 51,000 retweets (it’s currently at about 12,500, so there’s still quite a hill to climb).

True to form for covert action involving a top-secret military facility, Bud Light would only comment on the matter via an anonymous spokesperson: “Whether you’re from this planet or another galaxy, nothing says ‘welcome to our planet’ like a few beers. The way we see it, there’s no better way to show these aliens ‘we come in peace’ than a few BLs. Who knows? Maybe a few beers will make this a party rather than a raid.”

Here’s the text of the can design for “The Universally Renowned Bud Light Space Beer”:

“Greetings Earthlings. This is the famous Area 51. We know of no space beer by any other life form which is brewed and aged to be more refreshing. Our cryogenic aging produces a light bodied space lager with a fresh taste, a crisp, clean finish, and a smooth drinkability. Take us to your leader…for drinks.”

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: July 18, 2019 https://dev.adweek.com/creativity/bud-lights-area-51-can-design-began-as-a-joke-but-now-might-become-real/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT