Burger King now serving slasher-film killers

Burger King's Middle East ad agency, Tonic Communications, took time out from making fun of stupid Americans to put together four print ads featuring slasher-movie villains to promote the chain's late-night hours. We've got Jason, Chucky, Freddy Krueger and the Scream killer, so we're just a Leatherface and a Leprechaun short of a full house of bad guys who overstayed their welcome by at least two sequels. It seems like a novel idea, though of course Burger King has based its entire marketing around a goofy, costumed psychopath for years now.

—Posted by David Kiefaber

Publish date: April 2, 2010 https://dev.adweek.com/creativity/burger-king-now-serving-slasher-film-killers-12859/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT