Burger King’s Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly

Flame-grilled fashion

Headshot of Kristina Monllos

Why turn on the TV for a yule log fire when you can just look down at your stomach?

That's, uh, the thinking behind Burger King France's new Christmas sweater—excuse me, jumper. The festive get-up, from creative agency Buzzman, has a belly pocket designed for a mobile phone so you can insert it and play a yule-log-fire video during your holiday. 

The whole thing makes a bit more sense when you remember Burger King's pitch—that its burgers are flame grilled. So, you eat a flame-grilled burger and you get a fire in your belly? Wouldn't you get heartburn instead? Who knows!

The jumpers are 29.90 and are available through a collaboration with clothing brand Rad. 


Client: Burger King

Agency: Buzzman 

Marketing Director: Béatrice Roux

Marketing Account Managers: Bérénice Charles, Carole Rousseau, Marine Dupas

Head of PR & Communication: Amélie Juillet 

Communication & PR Manager: Calypso Asline

CEO and Executive Creative Director: Georges Mohammed-Chérif

Vice President: Thomas Granger

Associate Director: Julien Levilain

Copywriter: Antoine Moittié

Artistic Director: Stéphane List

Artistic Director Assistant: Hadrien Brice

Account Managers: Pierre Guengant, Loïc Coelho, Clemence Gateau, Antoine Boizeau

Social Media Managers: Julien Scaglione, Loris Bernardini, Ronan Boussicaud

Digital Production Managers: François Phan, Christelle Perreira

Production/Art Buying: Vanessa Barbel, Emilie Lepot,

Art Buying: Assya Mediouni

TV producer: Benoit Crouet

Head of Print Production: Dee Perryman

Photograph: Jérémy Bouchet

Film Production: Sleepless Production

Director: Pierre-Maxime Mory

Music & Sound Design: The

Music: CDM music

Jumpers Conception & Production: RAD

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.