Burger King’s Summer Out-of-Office Lets You Give Free Whoppers to Poor Bastards Stuck at Work

The Belgian promo lets fans brag while being generous

Your out-of-office email could feed a coworker stuck at work while you're out sunbathing. Burger King Belgium
Headshot of Alissa Fleck

Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers’ trips to far-flung destinations. Burger King sympathizes and wants to help ease this tension a bit.

The brand’s Belgian operation  and agency Buzzman have collaborated on a digital campaign, Whopper Out of Office, this summer to send an automatically generated out-of-office reply on behalf of anyone who sets it up through the campaign website. Simply enter your destination, the duration of your vacation and a description, and then a gift voucher for a Whopper or an Oreo shake will be generated along with your individually tailored message whenever someone contacts you.

“Ensure your colleagues forgive you when you return from Ibiza, the Bahamas or the Maldives,” says a company release. “Help them forget the neon lights and the sweltering heat thanks to the first automatic gourmand and tasty email response.”

The campaign launched on July 3 and is supported by the online spot above and social media promotions.

CREDITS:

Burger King Belgium
CEO Kevin Derycke
Head of Marketing Dirk Lammens
Brand Activation Manager Vic Dresen

Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice–Président Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Artistic Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Xavier Devaux Landragin
Executive Assistant Quentin Seguret
Strategic Planning Director Clément Scherrer
Head of Communication & PR Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistant Suzanne Langlais
Digital Producer Christelle Pereira
Digital Assistant Producer Manon Wojtowiez
Digital Designer Hugo Daunois
Digital Assistant Designer Alice Carles
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet
Production Voir Pictures
Sound Production The
Director Théodore Bonnet
Producer Aurélien Drosne
Digital Production Big Boss


@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
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