We live in a social media-led society where “pics or it didn’t happen” heavily influences how we share our lives with the world. These days it’s barely enough to merely live well; our best moments should preferably be photogenic and presented with just the right filter (unless you live that #nofilter life). And that’s not necessarily a bad thing. In fact, the newest ad for Method cleaning products in the U.K. embraces that side of us in a rather stylish fashion.
The eco-friendly cleaning brand has paired with London independent creative agency Mr. President for a delightfully colorful campaign with a sort of Instagram flair: “Look good. Do better.”
The 30-second spot features quick snaps of photo-ready individuals doing their part to better the world, all while looking absolutely stunning. There is a fun, exaggerated aesthetic that characterizes every vignette, from the spry elderly fashionista decked in all-green as she recycles her many empty champagne bottles to the incredibly dapper gentleman seen cleaning his Nobel-esque peace prize trophy.
Each shot is fit for the most sought after Instagram pages while still showcasing their good nature. Who knew cleaning could look so cosmopolitan? And it definitely stands out from a sea of production sameness, by leveraging a square instead of an entire screen.
The fun, sexy energy of the ad perfectly mirrors Method products themselves, which are stylishly colorful while also being environmentally safe. That’s the point of “Look good. Do better.”: to emphasize that the two methodologies (no pun intended) are not at all mutually exclusive.
“Method has an ethos, aesthetic and a product that has revolutionized the cleaning category,” explained Jon Gledstone, partner and ECD at Mr. President. “Not only does it look good enough to plaster all over your Instagram, but it’s also good for the environment and works brilliantly too. There is no compromise, you can do good and look good while doing it.”
The campaign is launching in the U.K. via video-on-demand, social and digital channels. It will be rolled out across the rest of Europe early next year.
Agency: Mr. President
Chief Operating Officer and Partner: Shahla Lalani
Chief Creative Officer and Partner: Laura Jordan Bambach
Executive Creative Director and Partner: Jon Gledstone
Creatives: Florence Deary and Ruby Norman-Curran
Head of Connections Planning: Naomi Dunne
Connections Planner: Melia Malmquist
Account Director: Vicky Mockler
TV Producer: Harriette Wright
Projects Director: James Fricker
Head of Design: Dan Vivieros
Senior Designer: David Clulow
Production Company: Friend
Producer: Rachel Rumbold
EP: Guy Rolfe
DP: Charlie Goodger
Stylist: Ameena Kara Callender
Production Designer: Dan Betteridge
Music: Trunk Records
Editor: Ross Hallard, Trim
Sound: Jack Sedgewick, Wave
Colorist: Richard Fearon
Post: Anandi Peiris, Grace Thorpe, MPC