Canal+’s Distressingly Comical Christmas Ad Is a Whole Different Animal

Meet the not-so-cute baby of the family

Headshot of Tim Nudd

Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest creature could be their most impactful yet.

That's because he seems to crash into everything, when he's not tearing things to shreds, pulling his owner down the sidewalk, or scratching his anal glands in front of dinner guests. Yes, the wild boar (is that what it is?) in BETC's Christmas ad for the French pay-cable network is one crazy beast—and its owners' patience is wearing thin.

Check out the spot here:

The message is amusing enough, though pet-adoption agencies might feel aggrieved that the spot casts animal adoption in a poor light—unless they're actually happy that it fundamentally warns people not to blithely give pets as gifts.

With Canal+, these owners could have gotten their pig fix just by watching Babe.


Client: Canal+

Client Management: Julien Verley Guillaume Boutin Audrey Brugère Anne Laine Jordane De Villaret Elise Lacroix Coline André

Agency: BETC Paris

Agency Management: Bertille Toledano Guillaume Espinet Christophe Neyret Elsa Magadoux Mathieu Laugier Mathilde Lancon Jérémy Taffin

Executive Creative Director: Stéphane Xiberras

Creative Director: Olivier Apers

Art Director: Marie-Eve Schoettl

Copywriter: David Soussan

Agency Producer: Isabelle Menard

Production Company: Control Films

Postproduction: Mikros

Sound Production: Schmooze

Director: Joachim Back

@nudd Tim Nudd is a former creative editor of Adweek.