Cannes Adds a New Lion for Creative Business Transformation

It marks the growing roles of consultancies and in-house teams

Cannes Lions awards
Cannes Lions is adding a new award to its lineup. Cannes Lions

The Cannes Lions International Festival of Creativity is recognizing the growing power of consultancies in the ad industry with a new Lion that will consider products and services, customer experiences, and operational shifts that have driven transformative change to a brand’s core business.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.