Cannes Adds a New Lion for Creative Business Transformation

It marks the growing roles of consultancies and in-house teams

Cannes Lions awards
Cannes Lions is adding a new award to its lineup. Cannes Lions

The Cannes Lions International Festival of Creativity is recognizing the growing power of consultancies in the ad industry with a new Lion that will consider products and services, customer experiences, and operational shifts that have driven transformative change to a brand’s core business.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}