Cannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones in Rural Areas

Jury lauds Colombian project for its simplicity

Considering that the internet is often inaccessible in remote areas of the Colombia, MullenLowe SSP3's winner was a revelation for the jury. Courtesy of MullenLowe

CANNES, France—While some categories have been more liberal in their awarding of statues at this year’s Cannes Lions, the Innovation category doled out a comparatively small number—six Lions culled from a shortlist of 21—with the Grand Prix winner using an existing technology in a simple and meaningful way for those without internet in rural areas.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.