Captain Morgan doesn’t enjoy sausage fests

The latest Captain Morgan ads are ludicrous, which probably means they're going over great with the college crowd. In the spot above, four buddies stumble into a bar that's literally a "sausage fest," the classic frat-boy phrase meaning a party with too many dudes. (They flee in disgust, but not before one of them, confident in his masculinity, orders five pounds of kielbasa.) In one spot below, a bottle of Captain Morgan is preferred over a bottle containing a ship with tiny sailors singing a poor man's Gilbert & Sullivan. The other features a "reverse ventriloquist"—a big puppet operating a small human. The ads are part of the rum brand's new "Calling all captains" campaign, which naturally includes a prank-call game, too.

—Posted by Tim Nudd

Previously on AdFreak:
People with hangovers love Captain Morgan
Captain Morgan stance is tough for posers

Publish date: October 14, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT