Carl’s Jr. Ads, Once Uncomfortably Horny, Are Now Just Numbingly Bland

The chain's new campaign won't offend you, but that's not to say you'll like it

A woman talking to a talking star in a Carls Jr. ad
A talking star now anchors the advertising for once-provocative marketer Carl's Jr. and sister brand Hardee's. Carl's Jr / Hardee's
Headshot of David Griner

It was weird when, just a few years ago, fast food chain Carl’s Jr. really wanted you to have sex with a hamburger. But now it feels like the brand barely even wants you to get to first base.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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