Carl’s Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger

He sure loves the taste of photos

Headshot of Tim Nudd

Is Todd Gurley actually vegetarian?

You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it's blatantly obvious that the burger isn't real—it's a digitally inserted photo that isn't fooling anyone.

Check out the YouTube comments—almost every one is mocking. "That CGI burger is as inflated as your prices," says one. Says another: "Feel free to send me some burgers at my email. Thank you. Also save them in photoshop so I can eat them at a higher res! Thanks!"

The ad has 92 likes and 700 dislikes on YouTube, as of this writing.

PetaPixel says the same burger photo was even used in separate shots in the ad:

We've reached out to Carl's Jr. for comment on this, and will update if we hear back. In the meantime, Gurley has taken over Carl's Jr.'s Instagram for a couple of days, where he continues to have lots of fun not eating the chain's food. 

UPDATE: Carl's Jr. has now tweeted about the controversy, and included a GIF showing Gurley munching on burger after burger while filming the shot in question. Guess the burger just didn't look good enough in that footage. 

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 10, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT