Carl’s Jr.’s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman

Charlotte McKinney takes the stage

Headshot of Tim Nudd

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google search might be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain's markets.

It's called "Au Naturel," and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.

"Charlotte McKinney loves going All-Natural, especially when it comes to her burger," says the brand. "Introducing fast-food's first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics."

The ad was directed by RSA's Jake Scott, whose work includes last year's "Puppy Love" Super Bowl spot for Budwesier. So yeah, the guy has range.


Client: Carl's Jr.

Agency: 72andSunny

Chief Creative Officer, Founder: Glenn Cole

Group Creative Directors:  Justin Hooper, Mick DiMaria

Creative Director: Mark Maziarz

Junior Writer: Reilly Baker

Designer: Esther Kim

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Film Producer: Brooke Horne

Film Production Coordinator: Taylor Stockwell

Group Brand Director: Judson Whigham

Brand Director: Alexis Coller

Brand Manager: Scott Vogelsong

Brand Coordinator: Anthony Fernandez

Group Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Audra Brown, Maggie Pijanowski

Business Affairs Coordinator: Calli Howard

Group Strategy Director: Matt Johnson

Strategist: Eddie Moraga

Production Company: RSA Films

Director: Jake Scott

Executive Producer: Tracie Norfleet

Producer: David Mitchell

Head of Production: Elicia Laport

Sales Rep: Shortlist

Postproduction Company: Whitehouse Post

Editor: Rick Lawley

Assistant Editor: Devon Bradbury

Executive Producer: Joni Williamson

Producer: Evan Cunningham

Transfer: CO3

Colorist: Mike Pethel

Senior Producer: Matt Moran

Visual Effects Company: JAMM Visual

Visual Effects Supervisors: Jake Montgomery, Andy Boyd

Computer Graphics Supervisor: Jonathan Vaughn

Executive Producer: Asher Edwards

Sound Design, Mix: On Music & Sound

Composer: Chris Winston

@nudd Tim Nudd is a former creative editor of Adweek.