Carlsberg 0.0 Charts All The Things You Can Do Better Sober—Like Parking a Spacecraft

Mads Mikkelsen stars in the brand's first global spot, from Grey Europe

Danish actor Mads Mikkelsen appears in first global ad for Carlsberg 0.0. Carlsberg / Grey Europe

After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution—which makes January a perfect time for Carlsberg to run an its first global ad for its alcohol free beer, Carlsberg 0.0.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.