CBS’s Hamilton Promo for the Tony Awards Is One of the Best 360° Videos Ever

You're on the stage, not in the audience

Headshot of David Griner

Sure, we've all been seeing and hearing a lot from Hamilton, the hottest musical in years, but here's a video that puts other clips to shame.

CBS' Facebook promo for Sunday's 70th Tony Awards uses 360-degree video to put you right on stage as the Hamilton cast rehearses a song. Technically it's just part of a song—an a cappella snippet of "Wait for It"—but it's  still downright incredible.

Most 360 videos rely on scenic backdrops or action, but this one tones things down and lets you just enjoy looking around at an unbelievably talented cast that most of us would be damn lucky to even see from the nose-bleed seats.

Check it out below, and be sure to drag the video around with your mouse or finger to make the most of it:

Check out Adweek's recap of the other viral tricks that CBS has up its sleeve to promote the awards show.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."