Celebrities Strip Down and Snuggle Seafood to Support Sustainable Harvests

Gillian Anderson headlines U.K. campaign

Headshot of David Griner

Here's one of the odder celebrity-centric campaigns out there. FishLove, a British organization that advocates for sustainable fishing practices, has just launched its third annual photo campaign in which diverse stars pose nude with dead sea creatures. Draped in a conger eel, Gillian Anderson of X-Files fame is the headliner this year, though most of the stars will be relatively unknown to American audiences. The campaign was shot by photographer Denis Rouvre. It's hard to tell if the results are meant to be unappetizing, since the idea is to celebrate the love of seafood while supporting nondestructive harvesting, but the shots probably won't do much to further your craving for sushi or sex.

Gillian Anderson:

Serge Hazanavicius:

Thomas Dutronc:

Mélanie Bernier:

Nickolas Grace:

Olivia Williams:

Jeany Spark:

Joanna Bergin:

Kenzo Takada:


Jean-Marc Barr:

Barbara Cabrita:

Caroline Ducey:

Emmanuel de Brantes:

Aure Atika:

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 4, 2013 https://dev.adweek.com/creativity/celebrities-strip-down-and-snuggle-seafood-support-sustainable-harvests-154293/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT