Chance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad

And he tries out the classic jingle

Headshot of Tim Nudd

In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.

The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance's version of the Hershey brand's famous "Gimme a Break" jingle—a slow, crooning piano version of it, as it turns out.

The "Gimme a Break" jingle turns 30 this year, and no wonder it's lasted so long. As Chance says at the end of the new spot: "That's a good song." 

@nudd Tim Nudd is a former creative editor of Adweek.