Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad

The app's newest ad shows rearing kids as a 2-person job

The Harmon Brothers' new Chatbooks video brings dad more into the picture. Chatbooks
Headshot of T.L. Stanley

Move over, Real Mom. It’s time to make room for Real Dad.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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