Christmas Is Really All About the Food, Says This Mouth-Watering Ad for a British Grocer

Waitrose celebrates families' holiday fare

Last month, U.K. grocer Waitrose delivered a cheerful ad celebrating classic autumn meals and the warmth they bring to a chilly season. Now the supermarket is back with a similar paean to Christmas dishes—and it's a fun little trip.

The 60-second commercial from adam&eveDDB features a range of items on sale at Waitrose locations, but is less about food porn than the feelings associated with preparing (and actually eating, though we don't really see it) holiday fare.

Happiness, anticipation and comfort are the driving dynamics—an unsurprising mix for the genre, but nice despite (or rather, because of) their familiarity. Patrick McClelland and Feargal Balance, creatives at adam&eveDDB, wrote the spot. Simon Ratigan at HLA directed it (as well as the brand's autumn ad). The soundtrack, Cab Calloway's "Everybody Eats When They Come to My House," is a perfect fit—elated, lighthearted, silly in a dated but endearing way. 

"Whatever makes your Christmas, make it with Waitrose," encourages the voiceover, as the ad ends with a British holiday tradition—the flaming Christmas pudding.

Even here, across the pond, the ad makes it easy to imagine stuffing yourself at a year's-end feast, whatever your tradition—assuming you can make it through Thanksgiving first.


Client: Waitrose

Project Name: "Make It With Waitrose"

Client: Joanne Massey, Senior Marketing Manager; Libby Langridge, Marketing Manager

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Copywriter: Patrick McClelland

Art Director: Feargal Ballance

Agency TV Producer: Suzy MacGregor

Agency TV Production Assistant, Digital Producer: Sion Prys

Agency Print Producer: Nicola Applegate

Planners: Dom Boyd, Will Grundy

Managing Director: Tammy Einav

Business Director: Victoria Day

Account Managesr: Sarah Gregory, Abi Robinson

Media Agency: Manning Gottlieb OMD

Media Planner: David Ellis

Production Company: HLA

Director: Simon Ratigan

Producer: Tim Daukes

Editor: Adam Spivey @ The Playroom

Director of Photography: Martin Hill

Postproduction: The Mill

Colorist: Seamus O'Kane @ The Mill

Audio Postproduction: 750MPH

Soundtrack: Cab Calloway, "Everybody Eats When They Come to My House"

Photographer Andy Sewell

Photographer's Agency: Blackdog Represents

Retouching Company: Stanley's Post

Digital Production Company: Media Monks

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.