Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization

Coca-Cola is using its cans as a "vehicle" for spreading positivity. Coca-Cola / 72 & Sunny Amsterdam

LONDON—Few brands in the world are renowned enough to get away with stripping their name from their packaging like it’s no big deal—and Coca-Cola is definitely one of them.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.