College kids to strip and run for Axe charity

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes. Participants will include loads of thin, gyrating chicks in their underwear along with many fat and nerdy dudes, also in their underwear. Via YesButNoButYes.

—Posted by Tim Nudd

Publish date: April 28, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT