Colonel Costanza? Jason Alexander Turns KFC’s New Ads Into a Surreal Sitcom

He's the new Sanders. And your dad. And your couch.

Jason Alexander joins the lengthy roster of Wieden + Kennedy's celebrity colonels. - Credit by KFC
Headshot of David Griner

Jason Alexander is the newest incarnation of Colonel Sanders. Of course, given George Costanza’s career accomplishments via persistent deception, it’s worth asking, “Was he actually hired for the role, or did he just show up one day and refuse to leave?”

Either way, Alexander brings his signature combination of grating impatience and idiosyncratic charm to the fast food chain’s ongoing campaign from Wieden + Kennedy. Previous celebrity colonels have included the likes of Rob Lowe, Reba McEntire and George Hamilton, with each iteration taking the marketing in a slightly different direction.

This time around, Alexander brings a sitcom vibe to KFC’s ads, though the tone is a bit more early 1980s than hearkening to the Seinfeld heyday of the 1990s.

In the anthem spot, Alexander is the Mr. Belvedere-esque star of a family sitcom where the intro rapidly escalates into the extreme, itself reminiscent of Adult Swim’s iconic sendup “Too Many Cooks.”

Alexander’s other spot is only a brief vignette, but his freakishly long arms bring some signature W+K absurdity to the 15-second clip.

So who will be the next Colonel Sanders? Vegas odds currently have David Duchovny as a -300 obvious choice, but the bold gambler will drop a tenner on +800 longshot Ron Perlman.

I kid, there are no Vegas odds on this campaign. But come on, how great would Colonel Harland Perlman be?

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."