Downton Abbey is hopping on the branded beverage bandwagon (alongside Breaking Bad, The Simpsons, Game of Thrones and some other shows), but in a unique way that's sure to make the program's fans even more insufferable. Wines That Rock and Dulong Grands Vins de Bordeaux will be joint producing Downton-branded Bordeaux Clarets and Blancs, with the blessing of the show's North American licensing company. The grapes used will be "grown on the same vines and from the same soil as the era depicted in Downton Abbey," they say, because authenticity is very important when dealing with a TV program about people who never existed. It's a really good show, granted, but still, this is getting a little ridiculous. At least it's in better taste than the Breaking Bad beer.
Publish date: June 28, 2013 https://dev.adweek.com/creativity/coming-soon-downton-abbey-wine-and-breaking-bad-beer-150830/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT