Conan O’Brien Fails to Learn How to Audition for TV Commercials

It's harder than it looks

America's gangliest talk-show host takes on TV-commercial auditions in this skit. With the help of Killian's Workshop, Conan O'Brien—not always the most comfortable commercial endorser—reads some copy about shrimp that sounds like Jerry Seinfeld's stand-up act ("Is it 21 shrimp, or 21 shrimps?"), turns the Bite and Smile into an exploration of possibly being gay, and drives an invisible car—all while trying not to look like a total spaz. Which is to say, he tries very hard to look like a total spaz.

Thirteen minutes is a bit long for the concept they're running with here, but Conan's ruthless derision of corny ad tropes strikes gold more than once; the shrimp/shrimps-induced mental breakdown and naming the invisible car the "Ford Delusion" are two highlights. And for the record, both "shrimp" and "shrimps" are acceptable plurals. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.