Women everywhere, rejoice! There is now a car just for us!
Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."
The Seat Mii by Cosmopolitan—we wonder if Nintendo will bristle at the name—has eyeliner-shaped headlights, a champagne-colored interior, comes in purple, and is "fun to drive and easy to park." (What, no damsel-in-distress light so we can flag down men to parallel park it for us? Missed opportunity there.)
If you're cringing, you're in good company. It's a solid flashback to when Bic launched "Bic for Her" pens, which were, incredulously, designed "with a thin barrel … to fit a woman's hand" and were made available in pink and purple. The online backlash to Bic for Her was swift, fierce, and hysterical. And Cosmo and Seat are feeling the heat as well.
— Kat Knight (@katkni) September 20, 2016
We can't accuse them of pink-taxing, as the price of the new just-for-women car has not yet been announced, but we're all really hoping our husbands let us buy one.
— SEAT Official (@SEATofficial) September 16, 2016
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.